How Slacktive Is Generation Y? [STUDY]

You may have already heard the term "slacktivism". Perhaps in reference to movements like the KONY 2012 campaign or the SOPA protests -- any form of digital activism you can partake in from home by pressing a few buttons, really.

A recent study by the Intelligence Group, however, found that slacktivists might be more effective than they're given credit for. The report, called the Good Guide, surveyed 900 Americans between the ages of 14 and 34 -- "Generation Y" -- about their social awareness and activeness.

Generation Y typically refers to the children of Baby Boomers, born after the early 1980s. They're generally the most tech-savvy demographic, having grown up in a predomin…
Continue reading...

More About: generation y, report, slacktivisim