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October 23, 2012 03:51 am GMT

RuPauls Drag Race Dresses New Spin-Off in Social Media Guise



RuPaul's All Stars Drag Race's premieres Oct. 22 with a barrage of social media initiatives aimed at giving fans live video experiences with the show's talent, web-only content and crowdsourced contests.

"All Stars is a team experience with the queens competing in groups, so our strategy this season focuses on getting fans to choose sides" Morgan Greco, marketing director for the Logo channel, tells Mashable.

Here's a quick look at some of Logo's pre-season and in-season social tactics for RuPaul's All Stars Drag Race, a six-episode spin-off of RuPaul's Drag Race, which will debut its fifth season in January:

Comic Caption Contest: Logo hired one of the show's artistic fans to c…
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More About: Entertainment, Social Media, TV, Twitter, logo, social tv, tumblr, ustream


Original Link: http://feeds.mashable.com/~r/Mashable/~3/OkWKGkAvRGw/

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