An Interest In:
Web News this Week
- March 17, 2024
- March 16, 2024
- March 15, 2024
- March 14, 2024
- March 13, 2024
- March 12, 2024
- March 11, 2024
How Google Could Lose Its Grip on Mobile Search
If you think Google has a commanding lead in the traditional search advertising market, you should check out how the company's doing in mobile search.
Last year, 91% of the global market for mobile search went to Google, according to IDC. What's more, while search is 47% of the desktop ad market, it comprises 70% of the mobile ad market. "What's interesting is that number has gone up, not down," says Karsten Weide, program VP, media and entertainment for IDC. "We thought it would normalize, but that's not what's happened."
While Weide expects search to approach desktop levels within a few years, for the foreseeable future, mobile advertising will primarily be about search -- and s…
Continue reading...
More About: Advertising, Google, Mobile, Search, features
Original Link: http://feeds.mashable.com/~r/Mashable/~3/1luv98xfJOg/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable