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October 22, 2012 08:05 pm GMT

How Google Could Lose Its Grip on Mobile Search


If you think Google has a commanding lead in the traditional search advertising market, you should check out how the company's doing in mobile search.

Last year, 91% of the global market for mobile search went to Google, according to IDC. What's more, while search is 47% of the desktop ad market, it comprises 70% of the mobile ad market. "What's interesting is that number has gone up, not down," says Karsten Weide, program VP, media and entertainment for IDC. "We thought it would normalize, but that's not what's happened."

While Weide expects search to approach desktop levels within a few years, for the foreseeable future, mobile advertising will primarily be about search -- and s…
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More About: Advertising, Google, Mobile, Search, features


Original Link: http://feeds.mashable.com/~r/Mashable/~3/1luv98xfJOg/

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