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October 19, 2012 02:35 pm GMT
With all eyes on an Apple event next week that many think will reveal a new, smaller iPad, the ad agency M&C Saatchi has come out with some compelling numbers that point to how tablets are overtaking smartphones when it comes to monetizing content. It says that the growth in ad spend on tablets is already outpacing that of smartphones, and by this holiday season tablet spend will, for the first time, be higher than that for smartphone campaigns.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qmRigrlkLTI/
Tipping Point For The Touchscreen: Tablet Ad Spend Will Outweigh Smartphone Spend This Holiday Season, Says M&C Saatchi
With all eyes on an Apple event next week that many think will reveal a new, smaller iPad, the ad agency M&C Saatchi has come out with some compelling numbers that point to how tablets are overtaking smartphones when it comes to monetizing content. It says that the growth in ad spend on tablets is already outpacing that of smartphones, and by this holiday season tablet spend will, for the first time, be higher than that for smartphone campaigns.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qmRigrlkLTI/
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