Should Politicians Be Buying Facebook Ads? [STUDY]

With Election Day right around the corner, Barack Obama, Mitt Romney and other politicians are blitzing the web and social media with advertisements. But are online ads worth the money for politicians? That's the question raised by a study released this week attempting to show the efficacy of Facebook ads for politicians.

The study's organizers worked with a candidate for state legislature, who bought enough ads that the study claims 15,000 Facebook users in his district saw the ads over the course of a week. The campaign budgeted $150 a day for the Facebook ads. However, Facebook only allowed it to buy $40 worth of advertising each day for the week, or $280, because of "the finite s…
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