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October 19, 2012 06:30 pm GMT

Ocean Sprays Quirky NYC Cranberry Bog Drives Social Buzz


Ocean Spray Cranberry Bog

Cranberry bogs aren't exactly synonymous with urban landscapes, but for the eighth year in a row, Ocean Spray has set up a temporary farming crop in the middle of New York City. This year, however, the company drew attention to the marketing effort with a special emphasis on boosting its social media fan base, in addition to growing brand awareness.

Called the Big Apple Bog, Ocean Spray earlier this week installed a 15,000-sq. ft. cranberry bog filled with 2,000 pounds of cranberries located in the heavily-trafficked Rockefeller Center area. Inside, cranberry farmers and the actors from the Ocean Spray commercials dressed in waders were on hand to answer questions about the products,…
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More About: Facebook, Social Media, Twitter, instagram, trending


Original Link: http://feeds.mashable.com/~r/Mashable/~3/VfmxMDwwuHk/

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