FarmVille Gateway to Serious Gaming for Women

FarmVille and other social, browser-based games are more commonly associated with female players, but they may actually be opening a wider world of gaming up to women.

That's according to Jeannette Weinstein, the CEO of iQU, an advertising platform that specializes in tracking gamer's behavior. Her passion is also focusing on how women are changing the gaming industry, both as executives and consumers.

Weinstein says female gamers in their 30s to 50s, especially those who haven't been playing very long, are often drawn into gaming through two factors: social games on platforms like Facebook, and advertising campaigns with gamification elements. Particularly appealing are ways for w…
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