An Interest In:
Web News this Week
- April 17, 2024
- April 16, 2024
- April 15, 2024
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
October 18, 2012 12:12 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/FjsW9WJT8y0/
Facebook Mobile Ad Unit for Apps Now Available to All Developers
Facebooktested a new mobile ad unit earlier this year that was designed to let app developers promote themselves. Now, Facebook is making it available to all developers.
The company firstintroduced the unit in Augustand is nowbringing it out of beta after claiming success with a handful of partners including Fab, Kabam, Big Fish and TinyCo. The latter in particular saw 50% higher click-through rates and "significantly higher" conversion rates vs. other mobile channels, as well as an increase in engagement, according toablog postWednesday from Facebook software engineerVijaye Raji.
SEE ALSO: 19% of New Facebook Fans Now Come From MobileThe ad units are designed to driv…
Continue reading...
More About: Advertising, Facebook, Mobile, apps
Original Link: http://feeds.mashable.com/~r/Mashable/~3/FjsW9WJT8y0/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable