Cancer Campaign Tells Women: Touch Yourself

A new online campaign for Breast Cancer Awareness month is upping the ante on traditional methods of advocacy, by encouraging women everywhere to ditch the ribbons and touch themselves, instead.

It's not quite as dirty as it sounds. The campaign, called 'Touch Yourself,' is aiming to promote early cancer detection through self checks for breast lumps. It was launched earlier this month by F Cancer and Women's Health and Men's Health magazines.

The concept is easy: Women can use the Facebook app to pledge to perform a self check. Then, they can share a variety of 14 pre-written postcards with their friends, encouraging them to do the same.

"A lot of people are pissed off ab…
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