Second Presidential Debate: Less Twitter, More Facebook

While the first presidential debate between Barack Obama and Mitt Romney set a new politics record on Twitter, the second only saw a fraction of the tweets sent during the first: 7.2 million for Tuesday's town hall event to the first debate's 10.3 million.

One might argue that Twitter's numbers going down might be a sign that Tuesday's debate wasn't as popular overall on social media than the first debate.

However, according to an analysis from Attention, powered by Tracx, engagement across social networks during the second debate was at 31% -- a high since Attention began tracking the debate on social media in March. For reference, engagement during the first debate was rated at…
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