Target Pledges to Match Amazons Holiday Prices

Thousands of shoppers headed to Target to shop last holiday season. Some made purchases at Target; others pulled out their smartphones, scanned product barcodes and made purchases online instead.

To prevent that practice, commonly known as "showrooming," Target has pledged to match prices with select online retailers -- including Amazon.com, Walmart.com, Best Buy.com, Toysrus.com, Babiesrus.com and Target.com -- between Nov. 1 and Dec. 16, the company said on Tuesday. Shoppers will need to visit guest services at Target stores to secure price adjustments.

Items sold by third-party sellers through Amazon Marketplace will not be included in the price-matching scheme, a Target spo…
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