Pepsi and TaskRabbit Get Busy

To promote its latest soft drink, Pepsi Next, PepsiCo has partnered with TaskRabbit to help consumers with their chores.

TaskRabbit is a startup service that lets users outsource their errands -- from cooking dinner to waiting in line for the iPhone 5 -- to "taskrabbits" in exchange for cash.

In this instance, Pepsi will be footing the bill. The company is inviting fans in select cities to enter to win one hour worth of TaskRabbit services at taskrabbit.com/pepsinext. Pepsi will be giving away 50 tasks per week over four weeks, beginning Tuesday. The goal is to add an "extra hour" to 200 fans' days.

Some of those taskrabbits will also, of course, tote some free Pepsi Next to…
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