Interscopes New Website Relies on Artists Social Media Activity

Interscope Records overhauled its website this week, turning it into a Pinterest-style experience that relies on the social media use of its artists and their digital teams.

Twitter, Facebook, YouTube and Instagram activity from the label and such entertainers as Lady Gaga, Eminem, No Doubt, Lana Del Rey and Carly Rae Jepsen drives the new Interscope.com.

"By leveraging this activity as the primary content source for our label website, we will always have the freshest, most relevant content available for our fans," says Lee Hammond, VP of digital for Interscope Geffen A&M.

In addition to merchandise and label news, users will find this type of content on the site:

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