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October 15, 2012 03:00 pm GMT

TopFloor, Backed With $6M From Polaris, Google Ventures And Others, Debuts Video-Driven E-Commerce Platform

Screen Shot 2012-10-14 at 9.29.50 PMTopFloor, a startup born out of Los Angeles' Science Inc. incubator, is set to make its public debut today. The company, which is co-founded by Science's Michael Jones and Brian Lee, has built a video-driven e-commerce platform that allows brands, retailers, and any celebrity or "influencer" to sell directly to their social followings and receive proceeds when the people they refer purchase items.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/dVlOkX77G_c/

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