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October 15, 2012 12:00 am GMT

Sparkart: How A Digital Agency Helped Redbox Get Into The Ticketing Business

redboxEarlier this month, Redbox announced that it's going to start selling live event tickets from its ubiquitous red kiosks. That seemed like a smart move for Redbox, which is best-known as a DVD rental service, but it turns out the idea actually came from outside specifically from Naveen Jain, CEO of digital agency Sparkart.Jain says the idea came to him when he was on a plane to Chicago, where Janet Jackson and Bon Jovi were both having concerts. (They're both clients of Sparkart, which is also getting into the product business with a website builder called Storyteller.) He ended up sitting next to a Redbox engineer, and they struck up a conversation about the company's business. Near the end of that conversation, Jain asked the important question: Had Redbox ever thought of going into the ticketing business?

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/vske4WMtxA0/

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