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October 15, 2012 05:27 pm GMT

IBM Has Become a Publisher. Is It Any Good?


IBM has about 433,000 employees. To put things in perspective, that's more than four times the amount of Microsoft's workforce and 400,000 more than Google's. It's also about 427,000 more than The New York Times Co. has. If you believe that a substantial minority of the public can write reasonably well, then Big Blue has a fair shot at putting out a decent product.

The company has been testing that theory since 2005 or so. At the time, Twitter didn't yet exist and Facebook was for college kids, so social media was synonymous with blogging. It turned out that many IBMers had the itch to write, which of course was a blessing and a curse to the company. A blessing because -- free content! A…
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More About: IBM, blog, features, mashable, social media for business leaders series


Original Link: http://feeds.mashable.com/~r/Mashable/~3/JWBOf9Kglmc/

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