Digital Stationery Startup Paperless Post Embraces Paper

Paperless Post is paperless no more: The online stationery startup announced Monday that it is releasing a line of paper stationery later this month, dubbed "Paper by Paperless Post."

Now, you can design a card at PaperlessPost.com and opt to send it electronically, have it printed, or both. Only a small selection of designs are being made available to start, costing between $1 and $2.50 per piece, depending on the weight of the paper and other specified embellishments, like envelope liners. Electronic cards cost around $0.10 each.

"We don't want [the printed cards] to be astronomically more expensive than the digital product," Paperless Post co-founder James Hirschfeld remar…
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