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10% of Presidential Debate Watchers Used a Second Screen
This year's election cycle might be the most digital and social media-dominated one in the history of presidential elections. But when we want to follow debates, we still rely on the good old box in the living room -- our TV.
That's the main takeaway of a newly-released report by the Pew Research Center for the People & the Press, which found out that 85% of the people who watched the first round of Barack Obama vs. Mitt Romney did so using only their TV.
A little bit more than a tenth of viewers -- 11% -- followed it on "dual screen" (both TV and a computer or mobile device), while only 3% followed it exclusively on a digital device.
Unsurprisingly, Americans who are betwee…
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More About: 2012 presidential campaign, Mitt Romney, U.S. presidential election, US politics, barack obama, presidential debates
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