Groupon Planning New Ad Campaign to Rebuild Image [REPORT]

Groupon, whose stock price and public image have been crushed over the past few months, is looking to rebuild both with a new campaign, according to a report.

Geri Robinson, Groupon's head of consumer marketing, told Ad Age that the company has asked a "select number" of ad agencies to vie for the account. The launch is set for early 2013, though Robinson wouldn't say whether a Super Bowl ad is part of the plan.

Two years ago, the brand launched star-studded Super Bowl ads that showed celebs solemnly intoning about a serious issue associated with social good before seguing into a pitch to save money with Groupon. In one ad, actor Timothy Hutton warned that Tibet's culture is in jeopa…
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