eBay Revamps Site, Tastes Like Pinterest

eBay is changing. The online auction site today is launching a revamped site that adds a "feed" of products users may be interested in, showing them in a Pinterest-like layout. It's part of a strategy to better engage users and offer sellers more effective ways to reach them.

Leveraging your purchase and search history, eBay creates a feed of products that are for sale on the site that it thinks might interest you, putting them in an everscroll. You can tailor your feed to include specific kinds of items or even specific profiles such as "sports guru" or "fashionista." There are also tabs for "featured" items and things you're watching.

"We've evolved," says eBay CMO Richelle Parha…
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