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October 10, 2012 05:20 pm GMT

Old Navy Fetes 5 Million Facebook Fans With Unusual Coupon


Old Navy is jumping on the celebrate-a-Facebook-milestone-in-an-over-the-top-way craze with a 30% off coupon feting its 5 millionth Facebook fan.

The coupon is a bit unusual, though. As the video above details, it's actually a photo of dozens of people holding up placards. The coupon, which you can see below, can be redeemed by either printing the image out or showing it on your smartphone.

SEE ALSO: Is This The Worlds Most Interactive Print Ad?

The ad agency behind the effort, Crispin Porter + Bogusky, is a big believer in thanking fans in memorable ways. The agency worked with Kraft Macaroni & Cheese in April on a /nearly 7-minute song thanking all 4,800 fans who "Liked" a…
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Original Link: http://feeds.mashable.com/~r/Mashable/~3/kKyveFoUsGI/

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