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October 9, 2012 09:00 pm GMT

Social Beauty Startup Preen.me Raises $800K From Genesis & Horizons Ventures

preenme-bluePreen.me, a Tel Aviv-based social beauty startup, is today announcing having closed on a healthy $800,000 round of seed funding led by Genesis Partners. The round also saw participation from Li Ka-Shing's Horizons Ventures as well as individual investor Oren Zeev. First launched as a Facebook fan community a year ago, then later expanding into an online website for beauty and makeup tips and how to's, the plan going forward is to expand the service into personalized recommendations and price comparisons. What makes Preen.me interesting, however, is how it plans to do that.

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