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October 9, 2012 09:45 pm PDT

Price discrimination without coercion: the Humble Ebook Bundle

My latest Guardian column is "Giving online customers the chance to pay what they want works," which describes the thinking behind the Humble Ebook Bundle, a bold name-your-price ebook promo that launches today: What if the experience of purchasing electronic media was redesigned around making you feel trusted and sincerely appreciated? What if you knew [...]


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/m6FEk7HzX18/price-discrimination-without-c.html

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