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October 9, 2012 06:20 am GMT
GREE, the $4.4 billion mobile gaming company from Japan that's trying to break into Western markets, is attempting to grow its gaming platform through a new program for indie developers. Called GREE Loves Indies, it will promote different indie games every month. The Tokyo-based company is inviting indie developers to submit games for a four to six-week launch and marketing campaign, with the first one title by this holiday season. Why? Basically, the very biggest freemium gaming companies including Zynga and DeNA, are in an all-out competition to have the biggest network of mobile gaming titles that they either develop internally or publish on behalf of other studios. After acquiring mobile-social gaming platform OpenFeint for $104 million last year, GREE opened its own platform in May of this year to 169 countries. Shortly afterward, they acquired San Francisco-based developer Funzio for $210 million.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OdWtL7Ng_oU/
In The War To Build The Biggest Mobile Gaming Platform, Japans GREE Courts Indies
GREE, the $4.4 billion mobile gaming company from Japan that's trying to break into Western markets, is attempting to grow its gaming platform through a new program for indie developers. Called GREE Loves Indies, it will promote different indie games every month. The Tokyo-based company is inviting indie developers to submit games for a four to six-week launch and marketing campaign, with the first one title by this holiday season. Why? Basically, the very biggest freemium gaming companies including Zynga and DeNA, are in an all-out competition to have the biggest network of mobile gaming titles that they either develop internally or publish on behalf of other studios. After acquiring mobile-social gaming platform OpenFeint for $104 million last year, GREE opened its own platform in May of this year to 169 countries. Shortly afterward, they acquired San Francisco-based developer Funzio for $210 million.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OdWtL7Ng_oU/
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