Gucci Unveils Pinnable Banner Ad

First there were "save-able" banner ads -- now there are pinnable ones.

Gucci unveiled this week a banner ad with a small "Pin it" button on the bottom left-hand corner. The ad is part of Gucci's Fall/Winter 2012 digital campaign, and will run on five sites: WSJ.com, Polyvore, Style.com, Lifestyle Mirror and New York Magazine's fashion blog The Cut, a Gucci spokesperson wrote in an e-mail to Mashable.

Clicking "Pin it," will bring up two images to share on Pinterest: A full-size image of the ad, and a product shot of the shoes it features (see below). On Pinterest, both pins link directly to Gucci's e-commerce site.

The ad was developed in collaboration with Triple Point, whose anal…
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