Digital Blitz for Jersey Shore Final Season Begins

The sixth and final season of Jersey Shore premieres Thursday night, and MTV is ready to send the global pop-culture phenomenon off with a digital bang starting with a premiere party live stream of the cast.

The live stream, which begins two hours before the 10 p.m. ET season premiere and continues through the episode, is just one of many online elements MTV has planned to enhance the televised narrative.

MTV gave Mashable a first look at its digital strategy -- one that will likely extend past the finale, similar to how Daria fans continued engaging with the show after the series ended.

"This is the first time in the social media age a show of this magnitude is coming to an end…
Continue reading...

More About: Entertainment, Social Media, TV, celebrities, jersey shore, mtv, social tv