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October 2, 2012 04:51 pm PDT

What a dead fish can teach you about neuroscience and statistics

The methodology is straightforward. You take your subject and slide them into an fMRI machine, a humongous sleek, white ring, like a donut designed by Apple. Then you show the subject images of people engaging in social activities — shopping, talking, eating dinner. You flash 48 different photos in front of your subject's eyes, and [...]


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