MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters

While MoviePass was in early beta, it got more than a small amount of pushback from theaters that didn't like someone changing the price formula without their explicit say-so. The company just found an end-run around that conspicuous obstacle. It's releasing both an iPhone app and a reloadable card that, when combined, let MoviePass' effectively unlimited subscription model work at just about any US theater. The app unlocks the card for a specific showing; after that, it's only a matter of swiping the plastic at a payment kiosk like any old credit card. It's not as sophisticated as NFC or Pay With Square, to be sure, but it should keep the rude surprises to a minimum. Both the iOS app and the card require an invitation to the $30 monthly service if you're eager to get watching movies today. If either is too limiting, there's promises of both an Android app and wider availability in the future.

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MoviePass launches iPhone app and card combo, takes unlimited viewing to all US theaters originally appeared on Engadget on Tue, 02 Oct 2012 10:00:00 EDT. Please see our terms for use of feeds.