Startup Marketplace Connects Fashion Brands With Boutiques

Name: Joor

Quick Pitch: An online marketplace that connects fashion buyers with brands.

Genius Idea:Joor makes wholesale buying more like shopping at your favorite online store.

As a senior buyer for Ann Taylor, Mona Bijoor's job involved many back-to-back showroom appointments, spreadsheets and even a fair bit of paper and glue. "My husband would tease me about playing with paper dolls again," Bijoor recalls of the lookboards of apparel and accessories she made before placing orders every season.

In March 2010, Bijoor launched Joor, an online wholesale marketplace that connects retail buyers with designers and brands. Brands can upload their collections to Joor,…
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