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September 28, 2012 05:32 am GMT

Time Inc. CEO Promises Less Free Content


Laura Lang, who took the reins as CEO of Time Inc. 10 months ago, sent a memo to staff Wednesday outlining how she plans to rescue the struggling company.

The magazine publisher witnessed a six percent decline in advertising revenue to $855 million in the first half of 2012, and a seven percent decrease year-over-year in subscription revenue to $581 million.

Lang, who previously served as CEO of ad agency Digitas, outlined a three-point "growth strategy" for Time Inc. -- focused on developing new advertising products, protecting paid content and developing a better content management system.

Although Lang didn't outline the "exciting suite of [ad] products" mentioned in the memo,…
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More About: Advertising, Media, Time Inc, laura lang, magazines, print


Original Link: http://feeds.mashable.com/~r/Mashable/~3/ZVpZUOJVdAo/

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