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September 28, 2012 03:50 pm GMT
The rising star of mulitchannel retail is mobile, according to a survey of U.S. and U.K. consumers conducted by a digital marketing group Econsultancy. It's not a particularly surprising finding -- given the capabilities and pervasiveness of today's smartphones -- but the findings underline the expanding role mobiles are playing in shoppers' lives.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/q6ue7dwrn8k/
Survey: Younger Shoppers Increasingly Using Mobiles To Buy And Compare
The rising star of mulitchannel retail is mobile, according to a survey of U.S. and U.K. consumers conducted by a digital marketing group Econsultancy. It's not a particularly surprising finding -- given the capabilities and pervasiveness of today's smartphones -- but the findings underline the expanding role mobiles are playing in shoppers' lives. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/q6ue7dwrn8k/
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