Heres the Wackiest Detergent Ad Youve Ever Seen

A bearded guy in a leisure suit rocks out to what sounds like a bad Foghat cover. No, it's not your dad's wedding video. It's a new ad for Method detergent.

The "Softness Boogieman" as he's known has appeared in a few other ads for the product in the past few weeks. Why? Method is trying to shake up the consumer packaged goods category with a fresh marketing approach. The company has pushed the envelope before with mixed results. A 2010 ad featuring leering Dow-like "shiny suds" rubbed some the wrong way for what was perceived as insensitivity toward victims of sexual assault.

This latest ad isn't likely to generate that sort of controversy. It's just weird.

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