Bing Partners With Klout, Marrying Search and Influence

Microsoft and Klout have announced a new partnership between the two companies, which will see Klout's data get incorporated into the Bing search engine. At the same time, Klout scores will begin to take into account Bing search results and queries.

The exchange of data is part of a long-term "strategic investment" that Microsoft is investing in Klout. In a Bing blog post, Microsoft says the sharing of data between the two companies is just the beginning of the relationship.

SEE ALSO: Your Klout Score Just Changed. Heres Why

Bing already incorporates social results into its search -- mainly data from Facebook and Twitter. Now when you search for someone on Bing (and you have…
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