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September 27, 2012 09:41 pm GMT

Source: Apples UDID Replacement For Advertisers In iOS 6 Is Broken

limit-ad-trackingApple's UDID replacement for iOS 6, a more private and tool dubbed the Apple Advertising Identifier that users can opt out of, isn't working according to mobile app marketing platform Trademob. I spoke with Trademob CEO Ravi Kamran, who explained that any iOS 6 users who updated over Wi-Fi are showing IDs that are all zeros, instead of the unique tags being sent by those who plugged their devices in and updated via iTunes or Xcode.

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