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September 27, 2012 09:00 pm GMT

Mobiles Hidden Opportunity: Marketplaces

Matt CohlerEditors note:Matt Cohler isa General Partner atBenchmark Capital. Hes responsible for identifying investment opportunities in Internet-related companies in addition to working closely with companies across the firms portfolio. You can follow him on Twitterhere.Building and controlling a marketplace is hard. Marketplaces consist of two sides: supply (sellers) and demand (buyers). To build a marketplace, you need to aggregate both sides of the market. And to control that marketplace, you need to have more visibility into both sides of the market than anyone else has -- in real time.

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