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September 27, 2012 10:55 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2Njp8NvUu_E/
Growing Its Influence, Klout Gets Strategic Investment From Microsoft And Serious Bing Integration
Klout hasn't just defied influential tech pundits, its social reputation scorecard has won them over. Now the sometimes-controversial startup is aiming at search. The startup has just signed a strategic investment and partnership with Microsoft that, on top of new funding, will create a product and business relationship with the Bing team.You'll begin seeing Klout scores -- the combined measure of a person's influence across Twitter, Facebook and other social networks -- show up in the search engine today. The initial implementation will show Klout scores for friends in the "People Who Know" section of the right-hand column, alongside other third parties already in there, including Twitter and Quora. Search for a hot topic like "Facebook advertising", you'll see people with socially-proven expertise showing up. Mouse over an expert's name, and their Klout score will appear, along their Klout-determined areas of expertise.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2Njp8NvUu_E/
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