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September 27, 2012 11:59 pm GMT

From Socks To Starbucks: Facebook Launches Gifts To Take On Amazon And Let You Buy 100s Of Products For Friends

Facebook GiftsFacebook today launches Facebook Gifts, its first ecommerce product that lets it earn a percentage of sales when you use it to buy friends real gifts for their birthday, wedding, or other special occasions. Starbucks, Uber cabs, Warby Parker glasses and products from over 100 other partners can be purchased over desktop or mobile for friends who'll receive them as digital gift cards or physical shipments.Facebook Gifts, the rebirth of gift app Karma Facebook acquired in May, is rolling out to select U.S. users today. The rest of the country will get it soon, and Facebook is mulling over an international launch of Gifts that could pull buyers away from Amazon, eBay, Etsy, and other shopping sites.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/HQksa7nOdRM/

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