An Interest In:
Web News this Week
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
- April 7, 2024
Some of Our Sources
- Slashdot
- Technology Review
- Web Designer Wall
- Six Revisions
- Abduzeedo
- Fuel Your Creativity
- 24 Ways
- Web Resource Source
- Dev To
- The Verge
Help Webnuz
Referal links:
September 27, 2012 04:00 pm GMT
The cost of bringing in new users to mobile apps declined last month as developers and consumers waited for the new iPhone 5. The average daily download volume for the top 200 free iPhone apps dropped by 7.3 percent to 4.05 million.The cost to acquire a loyal user, or one that opens an app three times, fell by 20 cents to $1.34.Many of the very biggest mobile developers like Groupon and gaming companies like GREE and Zynga have to spend multiple millions of dollars a month in user acquisition to make sure they have a constant flow of new and returning customers. Fiksu, which helps developers optimize how they spend on different app marketing channels, tracks billions of app actions every month to figure out which ones are most cost effective.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m6e_j_IrSEw/
App Marketing Costs Decline In August As Developers Held Their Breath For The iPhone 5
The cost of bringing in new users to mobile apps declined last month as developers and consumers waited for the new iPhone 5. The average daily download volume for the top 200 free iPhone apps dropped by 7.3 percent to 4.05 million.The cost to acquire a loyal user, or one that opens an app three times, fell by 20 cents to $1.34.Many of the very biggest mobile developers like Groupon and gaming companies like GREE and Zynga have to spend multiple millions of dollars a month in user acquisition to make sure they have a constant flow of new and returning customers. Fiksu, which helps developers optimize how they spend on different app marketing channels, tracks billions of app actions every month to figure out which ones are most cost effective.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/m6e_j_IrSEw/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch