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September 26, 2012 03:42 pm GMT
Rupert Murdoch's News Corp is planning once again to let stories from its paywalled UK newspaper The Times get indexed by the search giant Google. This reverses a two-year-old policy in which News Corp dramatically pulled stories from from Google as it prepared a paywall to better monetize that content and do away with low-value single-story visitors from sites like Google. This effectively means that News Corp. (and Murdoch) have conceded partial defeat, accepting that it needs the search engine traffic to keep growth on the sites from stalling.The UK's Telegraph first reported the changethis morningin an unconfirmed story; we havedone some digging and can now confirm what is going to happen:
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/J0XiF8Hia1E/
News Corp Backs Down On Anti-Google Stance, Plans Searchable Article Previews, Keeps Paywall Intact
Rupert Murdoch's News Corp is planning once again to let stories from its paywalled UK newspaper The Times get indexed by the search giant Google. This reverses a two-year-old policy in which News Corp dramatically pulled stories from from Google as it prepared a paywall to better monetize that content and do away with low-value single-story visitors from sites like Google. This effectively means that News Corp. (and Murdoch) have conceded partial defeat, accepting that it needs the search engine traffic to keep growth on the sites from stalling.The UK's Telegraph first reported the changethis morningin an unconfirmed story; we havedone some digging and can now confirm what is going to happen:Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/J0XiF8Hia1E/
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