Music Festival Gamifies Concert Tickets to Fight Poverty

Eradicating the world of extreme poverty isnt a quick fix, but joining the fight for awareness only takes one click.

When Hugh Evans, CEO of the Global Poverty Project, brainstormed an altruistic music festival, he didnt want it to be a typical benefit concert he wanted to build a movement. He found the most effective way to do so was to create a tool to amplify and unite a generations call for justice."

Branched off the Global Poverty Project, Global Citizen and its associated Global Citizen Festival gave concertgoers a unique opportunity to earn their tickets. The premise of the experience is gamified; users earn points to take action with social media.

Instead…
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