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September 26, 2012 06:04 pm GMT
According to a new Forrester Research report, among U.S. mobile device users, those who use apps tend to be younger and more affluent than those who stick just to the web. Nearly one-third of those who use mobile apps fall between the ages of 23 and 31, and another third are in the 32 to 45 category. Usage varies by OS, however, and Apple's iPhone app audience are generally younger and better off financially, while those on Android tend to be older and less moneyed.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wyf0fz9qX2A/
Forrester: iPhone App Users Young And Wealthy, Android App Users Skew Older
According to a new Forrester Research report, among U.S. mobile device users, those who use apps tend to be younger and more affluent than those who stick just to the web. Nearly one-third of those who use mobile apps fall between the ages of 23 and 31, and another third are in the 32 to 45 category. Usage varies by OS, however, and Apple's iPhone app audience are generally younger and better off financially, while those on Android tend to be older and less moneyed.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/wyf0fz9qX2A/
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