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September 25, 2012 01:45 am GMT

SeatGeek Isnt Just About Secondary Ticketing Anymore, Thanks To Ticketfly Partnership

seatgeek logoSeatGeek aims to become the definitive search engine for live events, but until now, the tickets available on the site only came from secondary resale sites like StubHub in other words, if a ticket was going to show up on SeatGeek, someone else had to buy it first and then try to resell it. Now, however, SeatGeek users can purchase tickets directly from the venues, thanks to a partnership with ticketing startup Ticketfly.The integration actually went live last week, says SeatGeek's director of communications Will Flaherty. If you look up an event on SeatGeek and there are tickets available via Ticketfly, a Ticketfly "Official Box Office" button will appear above all the other search results. Eventually, Flaherty says SeatGeek should be able to display more information from Ticketly, such as pricing.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/WhBPJPi9P7s/

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