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September 25, 2012 07:59 pm GMT
"BlackBerry has always been crazy about keyboards," said Thorsten Heins, CEO of RIM, at today's BlackBerry Jam developers' conference. And of course, we already knew that. The Canadian phone maker has been more shy than almost all of its competitors when moving away from physical QWERTY keyboards, with only a handful of all-touch smartphones. But BlackBerry 10 is on the way (it has been for a while), and the future of the company hinges on its success. There's a fine line to tread here: RIM must please its loyal user base that has grown accustomed to the physical QWERTY (yet still improving it), while also luring in new users with hot all-touch devices that can compete with Motorola, Samsung, and Apple's devices. A lot of that comes down to the keyboard.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5MnwV3zdxrY/
RIM Renews Its Vow To Keep The Keyboard
"BlackBerry has always been crazy about keyboards," said Thorsten Heins, CEO of RIM, at today's BlackBerry Jam developers' conference. And of course, we already knew that. The Canadian phone maker has been more shy than almost all of its competitors when moving away from physical QWERTY keyboards, with only a handful of all-touch smartphones. But BlackBerry 10 is on the way (it has been for a while), and the future of the company hinges on its success. There's a fine line to tread here: RIM must please its loyal user base that has grown accustomed to the physical QWERTY (yet still improving it), while also luring in new users with hot all-touch devices that can compete with Motorola, Samsung, and Apple's devices. A lot of that comes down to the keyboard. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/5MnwV3zdxrY/
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