Nick Kristof Takes Social Good Gaming to the Next Level

Nick Kristof thinks social good needs a new marketing campaign.

At the 2012 Social Good Summit, The New York Times columnist and humanitarian spoke about how big businesses and products seem to have smart and successful marketing strategies, but important world issues like poverty and clean water never get the publicity and attention they deserve.

"People flinch at the idea of marketing for those [issues] because marketing sounds like something companies do," Kristof said. "But it's so much more important to market about issues of life or death."

Kristof's frustration with the lack of widespread knowledge about important issues defended his other claim about humanitarian work…
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