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September 25, 2012 11:01 am GMT
European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition -- such as clickable Facebook Like buttons and photo galleries -- is tapping into Microsoft's Xbox Kinect gesture-based controller to push into the connected TV space.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gw8d-PQIje4/
Finally A TV Ad That Encourages Hand Gestures: Brainient Taps Kinect For Interactive TV Ads
European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition -- such as clickable Facebook Like buttons and photo galleries -- is tapping into Microsoft's Xbox Kinect gesture-based controller to push into the connected TV space.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/gw8d-PQIje4/
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