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September 25, 2012 01:05 pm

Canadian Minister Mined Data To Target Email To Gay Voters


An anonymous reader writes "Has Immigration Minister Jason Kenney been emailing you? Maybe it's because you're gay. The minister sent out an email on Sept 24 lauding the government's efforts to protect and promote queer rights abroad. It highlights the 'emphasis . . . on gay and lesbian refugee protection, which is without precedent in Canada's immigration history.' The Ottawa Citizen's Glen McGregor broke the story, complete with reaction over the 'creepy' letter. For many who received an email from Citizenship and Immigration Minister Jason Kenney about gay refugees on Friday, the message raised one important question: How did he know I'm gay? The Conservatives have targeted written messages at minority communities in the past, most notably using direct mail lists to send out greetings to Jewish voters on religious holidays. Some recipients were alarmed by the prospect of the government assembling lists based on ethnicity or religious beliefs. Surely creating such a list will become easier when your are forced to use your real identities on social sites."

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/wMLiJqgUbCY/canadian-minister-mined-data-to-target-email-to-gay-voters

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