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September 25, 2012 08:00 am GMT

Asian TV Conglomerate Astro Signs On To Trapits Personalization Platform, Invests $1.9M

TrapItLogoTrapit is announcing its platform ambitions today, saying it wants to power a broad range of content recommendation apps. And it's revealing the first big partner, namely Astro, the leading satellite TV provider in Malaysia.Trapit is based on the same artificial intelligence technology as Apple's Siri, using it in this case to recommend content (via its web and iPad apps) from 120,000 sources. That might sound like a newsreading app, except that Trapit's content covers many topics that aren't related to news and current events.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/19QZyhJExgE/

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