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September 24, 2012 05:30 pm GMT

Ubooly, The Plush Toy With An iPhone Brain, Grabs $1.5M In Seed Funding

ubooly-no-tag-with-iphone-outsideUbooly, A toy that uses Apple's iPhone or iPod touch as a means to turn a cuddly plush into an interactive experience, today revealed to TechCrunch that it has raised a $1.5 million seed funding round, from investors including Jeff Clavier's SoftTech, 500 Startups, David Cohen and more. The funding follows Ubooly's successful Kickstarter campaign that funded an initial production run, and its participation in TechStars 2012 Boulder, and will help the team tackle their ambitious goal of providing an evolving digital experience to accompany a child's physical toy.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OBcVuuw3OXk/

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