50% of Consumers Value a Brands Facebook Page More Than Its Website [INFOGRAPHIC]

If you're debating the power of social media for branding, here's more proof that it matters: About 50% percent of consumers think a brands Facebook page is more useful than a brands website, a new study suggests.

Market research company Lab42 -- which surveyed 1,000 social media users about how they interact with brands on Facebook -- found that consumers are viewing a brand's Facebook presence as more important than ever.

SEE ALSO: How to Get More Likes, Shares on Facebook [INFOGRAPHIC]

In fact, about 82% of respondents said Facebook page is a good place to interact with brands. But one of the top reasons to follow a brand on Facebook is to print coupons and discounts. The…
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