The Rise Of The Mobile-Social-Vertical Marketplace

Editor's note:Navin Chaddhais a Managing Director atMayfield Fund, aglobal early-stageventure capital firm with over $3 billion under management, whose portfolio companiesleverage the drivers of cloud/SaaS, mobile, social, energytech and big data.SomecurrentMayfield Fundinvestments include Appcelerator, Fab, Marketo, Poshmark, Solarcity,and Zimride.

The U.S. e-commerce market is estimated at $200 billion and is still projected to account for only 9 percent of total retail by 2016 (source: Forrester Research Feb. 2012 U.S. Online Retail forecast). We believe there is ample room for growth, and much of it will come from marketplaces.